Our web design and development process
Our web design project process is a proven method, used successfully for many years. This process is a series of steps that build upon one another, while reducing risk and arriving at a final website through a structured approach.
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Our seven steps
Discovery
One of our mottoes is to never assume, and that especially holds true when designing websites. With so many tools right at our fingertips, it’s easy to make research of the first step in any website design project. Whether we’re redesigning or building a new site from scratch, we’ll take a look at analytics, conduct keyword research and check out competitors to ensure that we start off on the right foot.
Wire-framing
A wire-frame acts as the blueprint of your website. Before applying any styles or colours, wire framing allows us to focus on content and the hierarchy of information, giving the most visibility to the most important items. We focus on the critical areas and conversion points mapped out in the strategy, keeping in mind screen size and user behaviour at all times.
Design
Once the Blueprint is approved, we create wire-frame and a design comp for you to review. This is always the most thrilling part of the process. Our Senior Designer works closely with you to get the right look and tone for your new website. This process involves various reviews, approvals, and close communication between you and our creative team. We begin with the Homepage to set style, image and branding standards, then move toward interior layouts. Once you are completely satisfied with the design, we build.
Build
The hardest part begins, because now you are excited about your new design & can’t wait to see the completed website. With the blueprint & design comps as our guide, the development team begins to create your website with the tools you selected. Our entire team works to add content, final design elements, review, & test your website for quality. Support schedules a training session to teach you how to use your new CMS.
Testing
One of the most important parts of the development process is frequent and thorough testing. With responsive design, we’re coding for a variety of devices, browsers and screen sizes that are tested throughout the process to ensure your website works flawlessly for all users. We test using real devices and software that allows us to mimic different device and browser combinations.
Launch
After testing and review, we present you with the new website. Upon your approval, your website will be launched, promoted and optimized for search engines such as Google etc.
Support
We offer a range of continuing support options for ongoing maintenance. Examples of these support contracts will be included in your estimate. Contracting with us on an ongoing basis means we’ll perform system updates on your website monthly, thus keeping it up-to-date and secure.
